Before implementing Microsoft CRM, the sales representatives at Donwil used Outlook Business Manager to track their contacts and opportunities. Weekly, each representative was required to update a massive spreadsheet with their open opportunity information.
Plus Consulting customized Microsoft CRM to match the workflow and business processes that work so well for Donwil.
RESULT:
"We achieved a six-month payback on our investment," says Massetti. " Primarily through incremental sales that might have been overlooked before Microsoft CRM. I can point to nearly $600,000 in new revenue as a direct result of our use of the software. The difference in our sales efficiency is like night and day," Massetti says. "And that's significant because we were pretty good before."
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